The delicious, colourful and individually wrapped Cadbury Roses chocolates, has been a family favourite in boxed chocolates since 1938, but was loosing its relevance for the modern consumer generation.
In order to make Roses a more special and thoughtful gift, the design was given a new logo refresh as a beautifully wrapped ribbon and rose, a stronger connection to the Cadbury masterbrand with a vibrant purple background sprinkled with confetti and a beautiful imagery of the colourful wrappers that everybody loves.

The Roses core pack design was made in 2016 at communications agency Brand Society: 

Strategic Director: Nina Kelly
Creative Director: Chris Wilson
Designers:  Marina Sellstad & Claudia Frittatta
Logo typography: Keith Morris
Artwork: Phil Curlis - Gibson

For more work by Brand Society, check out www.brandsociety.com.au

You may also like

The Aurora Crystal
2014
SOAK Magazine
2014
Sukin
2013
Premium Biscuits
2016
YUPO Illusion
2013
Blackmores Infant Nutrition
2016
Rise of the Planet
2014
Four'n Twenty
2016
Stella Borealis
2013
Branding & Identity - Secondbite
2013
Back to Top