The delicious, colourful and individually wrapped Cadbury Roses chocolates, has been a family favourite in boxed chocolates since 1938, but was loosing its relevance for the modern consumer generation.
In order to make Roses a more special and thoughtful gift, the design was given a new logo refresh as a beautifully wrapped ribbon and rose, a stronger connection to the Cadbury masterbrand with a vibrant purple background sprinkled with confetti and a beautiful imagery of the colourful wrappers that everybody loves.
The Roses core pack design was made in 2016 at communications agency Brand Society:
Strategic Director: Nina Kelly
Creative Director: Chris Wilson
Designers: Marina Sellstad & Claudia Frittatta
Logo typography: Keith Morris
Artwork: Phil Curlis - Gibson
For more work by Brand Society, check out www.brandsociety.com.au