Premium required a refresh of their brand and packaging design in order to re-position themselves as a modern and versatile savoury snack. By undergoing a recipe and format change, simplifying the brandmark and adding movement and aspirational lifestyle cues to the design – Premium now better answers to it’s consumer needs of convenience, quality and freshness.

The Premium Biscuit range design was made at communications agency Brand Society: 
Strategic Director: Nina Kelly
Creative Director: Chris Wilson
Designers: Tim Wilson & Marina Sellstad 
Artwork: Phil Curlis-Gibson
For more work by Brand Society, check out

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