Premium required a refresh of their brand and packaging design in order to re-position themselves as a modern and versatile savoury snack. By undergoing a recipe and format change, simplifying the brandmark and adding movement and aspirational lifestyle cues to the design – Premium now better answers to it’s consumer needs of convenience, quality and freshness.
The Premium Biscuit range design was made at communications agency Brand Society:
Strategic Director: Nina Kelly
Creative Director: Chris Wilson
Designers: Tim Wilson & Marina Sellstad
Artwork: Phil Curlis-Gibson
For more work by Brand Society, check out www.brandsociety.com.au